株式会社ジェネックスパートナーズ 株式会社ジェネックスパートナーズ

Media & Entertainment

Case1 Major animation production company

Theme: Internal analysis for mid-term business plan formulation

The company’s mid-term business plans were created from the bottom up approach based on single-year business plans and action plans (accumulation of what can be done), and lacked strategic intent.
After the transition to new management, who had a will to formulate the mid-term business plan with strategic intent, we conducted internal analysis, strategy diagnosis, profitability analysis, and internal capability survey of the company and clarified the mechanism of merit (profit) and demerit (absence of strategy/business plan, weakening of governance) of owning core contents.

Case 2 Major mass media

Theme: Business structural reform

The company was going through management crises for not being able to undertake drastic business structural reforms, while the competitiveness of old media continued to decline due to the changing environment such as spread of digital media.
We showed the simulation of company’s future to foster a sense of crises among management. We then created a transformation scenario based on thorough discussions for “what should be discarded and what should be kept” and facilitated top management to make decision.